If you’re feeling like your newsfeed is filled with COVID-19 updates, that’s because it is. And, so is everyone else’s. And while much of the content being published right now is genuinely helpful and informational, it’s also getting to be A LOT. For this reason, we completely understand that many community managers are facing a dilemma:
“How do I show up on social in a meaningful way without adding to all the other COVID-19 noise?”
To help you solve this dilemma and manage social in these uncertain times, we’ve come up with an approach. And it starts with an E.
Also, let me clarify that this post is specifically for individuals managing brand accounts, such as business owners or community managers, not necessarily those running personal ones. Though the information is still valid for anyone running a personal account—you have way more freedom than a brand account.