Case Studies

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Sconza Lemoncello Chocolate Almonds Campaign

(read our related case study: “Milestone Business Anniversary Supported Through Social Media“) As an exciting highlight within their 80th year of business, Sconza Chocolates had the opportunity to bring their Lemoncello Chocolate Almonds to Costco’s big box retail stores for a limited time. Lemoncello Chocolate Almonds, already Sconza’s bestseller, is a flavor line inspired by…

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Milestone Business Anniversary Supported Through Social Media

2019 celebrates the 80th birthday of our client Sconza Chocolates, a family-owned confectionary company based in Oakdale, California. Sconza Chocolates has a colorful history that includes operating under the same family since the day it first began selling candy, and becoming a pillar of presence and employment within its community. At McLernon & Co., we…

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1,000 REAL Instagram Followers In Under 24 Hours – California Rodeo Salinas Case Study

1.8K total new REAL followers 291k impressions 29.5k unique impressions 18.6k profile visits 560 website clicks As part of our overall marketing strategy for the 2019 California Rodeo Salinas, McLernon & Co. implemented a strategic growth campaign for the event’s Instagram page with two primary goals. 1) Specifically, increase follower count to 10K, and 2) more generally raise awareness…

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Acadian Pools’ Paid Advertising on Facebook and Instagram

6 pools installed due to our social efforts $360,000 revenue in new pool installations 50 leads from potential customers $3.2k spent on Ads x112.5 Return On Ad Spend (ROAS) 1.2k clicks to Acadian Pools’ website 489k+ Facebook & Instagram impressions 83k+ People Reached 1.9k+ Post Engagements   About the Project: Already established in their community as a…

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Therapy Reset

A New Business Therapy Reset opened the doors of its first ketamine therapy clinic in January 2019. As a brand new business, Therapy Reset was in need of marketing its presence in the Utah area. With ketamine therapy as an option of burgeoning interest for those seeking relief from depression, anxiety, pain, and other types…

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The Beef Boutique Paid Advertising on Facebook and Instagram

$2.8k Total purchases $1.8k Return on ad spend 60 Purchases on The Beef Boutique website from the campaign 600+ Clicks to The Beef Boutique website 110k+ Facebook & Instagram impressions 22k+ People Reached 1.3k+ Post Engagements   About the Project: In November and December of 2018, The Beef Boutique, a shop for Cowgirls, Beef Lovers, Advocates and everyone in…

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Little Fashionista Boutique Paid Advertising on Facebook and Instagram

$19k+ in Purchases $17.2k+ in ROAS $1.8k spent on Ads 455 purchases from Little Fashionista Boutique 1.3k+ clicks to Little Fashionista Boutique website 150k+ Facebook & Instagram impressions 20k+ People Reached 1.8k+ Post Engagements   About the Project: Between October and December of 2018, McLernon & Co. had the pleasure of working with the Little…

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Denver Grilled Cheese Festival Social Media Marketing

390k Facebook & Instagram impressions 400+ new likes on Facebook 200+ new Instagram Followers 700k people reached via the Event Page 8.6k clicks to the DGCF website $30k+ in revenue About the Project: The Denver Grilled Cheese Festival (DGCF) recruited the help of the McLernon & Co. social team to promote their event, between August…

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Case Study: Social Media Marketing for the 108th California Rodeo Salinas

About the Project: The California Rodeo Salinas, one of the top 20 Professional Rodeos in the United States and the largest rodeo in California, celebrated its 108th performance this year and contracted social media agency McLernon & Co. to support all social efforts before, during and after the event.   Organic social media efforts for…

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Rhythm, Wine & Brews

About the Project: McLernon and Co. signed on to this project with the goal of high number ticket sales for a large one-day festival event in Palm Springs. This was the 7th year for the event with several high profile acts present, so we were able to focus on increasing sales while simultaneously growing their…

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Tru Fru Paid Advertising on Facebook and Instagram

About the Project: In May 2018, the Tru Fru brand of freeze-dried fruit, immersed in dark chocolate, recruited McLernon & Co. to make a splash in the aisles of select grocers across the United States and Canada. McLernon & Co. developed focused goals of (1) ad engagement via likes, comments and shares and (2) driving…

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Kesarya

About the Project: In April 2017, McLernon & Co. signed a new client to assist in their upcoming website launch. An online retailer focusing on sustainable and ethically-sourced products from around the world, with no online presence upon contract signing. The goal was to create successful platforms for their brand, to support the launch of…

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December Client Feature: Kesarya

For the month of December, we here at #AndCo want to give our clients the spotlight. Each of us-Amanda, Emily, Courtney and Sydnie- have chosen one client to feature each week of the month to dig a little deeper into what made them who they are and how their brand is impacted and influenced by…

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December Client Feature: No Slippy Hair Clippy

For the month of December, we here at #AndCo want to give our clients the spotlight. Each of us-Amanda, Emily, Courtney, and Sydnie- have chosen one client to feature each week of the month to dig a little deeper into what made them who they are and how their brand is impacted and influenced by social media.

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BrewUSA at Craft Brewers Conference 2017

This April, McLernon & Co. had the opportunity help a  Reno-based international business, BrewUSA, make the most out of their trip to Craft Brewers Conference in Washington D.C., the biggest and best craft beer trade show in the country.