The social media firm champions the mantra to #KeepSocialMediaSocial
DENVER (May 29, 2019) – McLernon & Co., headquartered in Denver and with reach around the world, is revolutionizing social media from the inside out: from encouraging clients to #KeepSocialMediaSocial to establishing a paternal policy for its growing team.
Founded in 2016 by CEO Amanda McLernon, McLernon & Co. seeks to build honest connections through innovative social media strategy. Amanda, and COO and Partner Emily Klipp, believe that authentic connections and engagement with the target audience is more important than the number of account followers or likes on a given post. #KeepSocialMediaSocial focuses on storytelling, in conjunction with clients’ sales goals when building result-driven campaigns thereby boosting budgets. Living by this mantra, the numbers reflect McLernon & Co.’s success. In 2018, their revenue grew by 148% and they are on pace to grow 200% by the end of 2019 with a national portfolio of B2B and B2C clients. Not only is their business growing but the #KeepSocialMediaSocial movement continues to gain momentum amassing more than 17,400 uses to date.
With such fast growth, McLernon & Co. has expanded to eight full-time staff members and works consistently with six local contractors to support clients’ objectives. Thanks to their commitment to the community, Amanda and Emily have decided to hire locally at a time where many social agencies are outsourcing work internationally as a cost saving measure. Their commitment to their team expands to include a flexible work schedule, chic Downtown Denver offices, and company policy of four weeks of paid paternal leave to their full time team members.
“We’re extremely proud of making the decision to offer paid paternal leave, as most businesses our size do not offer their employees this level of support,” said McLernon & Co. CEO Amanda McLernon. “Emily and I believe that our team is our most valuable resource and that giving the best to our team will in turn ensure our clients are getting their best. Plus, it’s simply the right thing to do.”
Amanda conceptualized the agency in 2016 and focuses on business development while Emily is the people manager. Employing talented social media strategists, content creators, photographers and videographers, McLernon & Co. offers services ranging from full-service, all-encompassing social media management to consultations on social media education to a la carte items focusing on clients’ particular needs. The “& Co.” has a double meaning for Amanda and Emily, representing not only the company they’ve built, but also the community which they serve. They continue to give back to the community by hosting a workshop for more than 700 budding strategists at no cost during Denver Start Up Week and leading workshops at Denver’s General Assembly.
ABOUT MCLERNON & CO.
McLernon & Co., a full-service social media company with their flagship office in Denver founded on the guiding principle that social media must remain social, hence the firm’s coined phrase, Keep Social Media Social™. McLernon & Co. seeks to build real, honest connections with actual people through innovative social media strategy. Their aim is to create authentic connections and engagement with an audience, and not just simply count the number of followers an account has or the number of likes a post gets. #KeepSocialMediaSocial focuses on storytelling, in conjunction with clients’ sales goals. It is what defines and differentiates their business, and is how they’ve been able to help today’s clients build real connections with their target audience. To learn more, visit https://mclernonandco.com/ or to see how McLernon & Co. works to #KeepSocialMediaSocial catch up on social @McLernonandCo.