About the Project:
McLernon and Co. signed on to this project with the goal of high number ticket sales for a large one-day festival event in Palm Springs. This was the 7th year for the event with several high profile acts present, so we were able to focus on increasing sales while simultaneously growing their following. Our client offered a complete festival experience allowing us to target a wide range of specific audiences in our content and engagement efforts. Genuine engagement, targeted ads and outbound messaging increased awareness to the event and in turn, increased ticket sales.
We began by running a pre-sale that led to strong ticket pre-sales. We then focused on general sales, retargeting and like campaigns to build their audience. Instagram Stories played a huge role in the success of this campaign. We utilized this feature to not only reiterate important festival information but also as a means to update our audience on lineup, vendors, policies and the like. We carefully crafted each of our organic posts to touch on the categories that make up a “full festival experience” – food, drinks, music, camping, etc. We then boosted dozens of these posts to our target audiences leading up to the event. This combination of efforts made for a wildly successful event, as you can see with the numbers below.
RWB received 1,548,055 impressions (views) from December to March. This is due to consistent posting and well-targeted ads and boosted posts. This was a 4,874.8% increase year over year!
We were able to generate 11,956 clicks to their website from their social channels. This is a huge success as these clicks are what led to ticket sales, showing a significant ROI for our client.
During this project, platform following on Facebook and Instagram increased by 11,185 fans or +64.5%.
Post engagement reached 10,524 followers (+3,262.3% increase) between Facebook and Instagram.